YouTube

A closer look at YouTube

YouTube is a video platform for watching, discovering, and sharing content across almost every interest. The mobile app combines subscriptions, recommendations, live streams, and short-form videos in a layout that is familiar to viewers around the world.

Beyond entertainment, YouTube is widely used for learning, news, product research, and following creators or brands. The app keeps those different viewing habits in one place without making the experience feel cluttered.

What you can do

Subscriptions and personalised recommendations make it easy to return to favourite channels or find something new.

Live streams and premieres let viewers watch events, conversations, and performances as they happen.

Shorts provide a quick, vertical format for shorter clips and discovery.

Playlists, history, and saved content help organise viewing across devices.

Who it is for

YouTube is for anyone who watches video on a phone or tablet, from casual viewers to people who rely on the platform for learning and research. Creators and businesses also use it to publish content and reach an audience, although the mobile app is primarily designed around viewing and discovery.